“My hair is long, wavy, and thick — a perfect storm for chaos — so it requires a high-power mask to moisturize and detangle. Virtue’s Restorative, Hydrating Treatment Mask works wonders for my unruly texture, transforming dry and knotted hair into silky, soft strands that are easy to brush through, resulting in a shiny, healthy-looking style. Plus, it smells incredible, just the way I want all my hair products to smell.” – Rebecca Iloulian, director, newsletter revenue and marketing, BDGSee On Virtue Labs