The beauty market is a field of business that doesn’t seem to stop growing. Just when you thought there is no possible way for a new brand or product to be launched, you see yet another commercial. And you start wondering: is it really that easy? How does one reach the success of those such as the Neora company?With this level of competition, we can only guess it’s not easy to make a breakthrough in the beauty industry. There are so many products out there that it becomes increasingly difficult for consumers to choose. It’s important to learn how to stand out from the crowd and make sure you’re selling stuff that your buyers really want. Nowadays, the internet could also help, by making it easier for us to showcase products without any actual physical store.Trying to promote your product or brand without knowing all the relevant details about it can be done… but you’ll probably learn soon enough that it isn’t a good idea. It’s highly likely to waste money on the wrong marketing strategies before you start having any kind of success.If you’ve developed a skincare product yourself, you’ll know what it contains and the effect of each ingredient. If you’re selling someone else’s brand, start reading. When you check in with retail shops for a potential partnership, you must tell them why your product is effective and why they should put it on their shelves.Whenever you plan to approach customers or a retailer, learn their needs first. Pick a niche and you’ll be more prone to build loyal relationships based on your product. Furthermore, don’t forget to follow current trends. That’s the only way you’ll find out what people are currently spending their money on.Know your competition, not just your targeted market. See what brought success to other companies and brands, what strategies they used to make themselves more visible. Learn from them, as well as from dermatologists and other skin care professionals. See which ingredients work well together and what kind of effects each one of them has on skin beauty.Understand that nothing comes free. You’ll need to invest in promoting your product, whether that’s by printing brochures or paying for online ads. Attend events in your line of work, meet people that could help, offer free samples and build connections.In a world ruled by competition, you need to emphasize the uniqueness of your skincare baby. There’s no such thing as copying another cream, soap or lipstick. You’re going to need to come up with something special, whether that’s thanks to your ingredients, manner of production or purpose of use.Producing natural blends isn’t enough anymore. People already know and use their favorite brands, so you must give them a reason to pick yours instead. Also, starting with only a couple of products is fine until you establish some reputation and you can afford developing more. Afterwards, you need to expand to a wider range of options.Keep your strategies on a simple, intuitive level. Don’t create commercial campaigns which might confuse potential consumers. Try to send a short message that contains all the important benefits of using your product.Use the internet and social media to your advantage. That has become more important than any other outdated marketing strategy. Design a relevant website where people can read about your products and purchase them too. Make a presence everywhere, on all popular social media apps and websites and try to update them on a regular basis.Be consistent, maintain the image of your brand no matter where or when you present it. If you’ve created web pages for it, make them relate. For instance, you could choose suggestive hashtags to use with all your posts, they will help people remember your brand.Be open for collaboration with people in your field. It’s a good idea to contact those in charge of beauty and skincare blogs, offer them a product of yours to test and write about. You could give each other some beneficial publicity. Testimonials help a lot, both from professionals and regular customers.Focus on having a positive relationship with those who are fans of your brand. In case you receive comments on your social media posts, try responding to as many as possible, it’s how you create trust. Encourage followers to engage with your page, express their opinions and feelings regarding their experience with beauty products and many other aspects of live.Keep updating your online presence, but remember to stay true to your brand and audience. Share information which helps people relate with you. Don’t encourage spam, don’t be repetitive with your content. Give away valuable, relevant skincare tips and tricks. From time to time you could also organize a give-away for your most loyal buyers.There are many ways in which you could make a break into the beauty industry, either by creating your own products or selling those of other companies, such as those developed by the Neora firm. Both paths lead to advantages and disadvantages, you just need to find out which is right for you. Keep your marketing approach simple and straightforward, you’re sure to make your way to prosper days.
How to Market Skincare Products in 2020/2021 — Secret Tips from Neora | by Joana Smith
